Consolidated data signals:
•Stitched from varied sources/systems
•Unearth previously unknown insights
•Customized data transformation
Optimized for activation:
•Easy to use ‘Golden Profile’ for all
•APIs or custom integrations
•Data quality frame-work enabled
Industry-leading Playbook for:
•CRM Growth – stratify & increase pool •Increase awareness – delivery & subject-line tactics to increase Opens •Improve engagement – personalized and dynamic content for highest Clicks •Measurable Impact – sophisticated attribution to drive Revenue
Incremental Revenue focus:
•Consumer-first – vs company-first
•Individual-level – personalized experiences with real-time optimization
•Shop-now clicks – push consumers down the purchase funnel
•Revenue lift – always-on measurement
Highest CVR by using owned-channels:
•Intelligent Triggers – catch high intent users along full CEJ
•Automated – real-time journeys
•Personalized – content based on recent engagements
•Multi-channel – outreach across Email, PN, SMS and Website
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